1984

Samir Eid, born into a family of bakers, was more than just a baker—he was a visionary. He founded Honeytop Speciality Foods in Hackney, London, with a mission to introduce breads of the world to a new audience. At the time, flatbreads were largely unexplored in the UK, and Honeytop became the first company to bring naan breads to market commercially.

1989

Samir’s sons, William and Charles Eid, joined Honeytop in 1989 and 1994, respectively, continuing the mission of introducing ‘Breads of the World’ to the UK market.

1994

As Naan breads grew in popularity across the UK, Signature Flatbreads pioneered ‘clean room technology,’ establishing itself as a market leader in supplying long-life ethnic products.

1999

As demand for our products grew, Honeytop relocated to a larger premises in Dunstable, expanding our capacity to better serve customers and introduce a wider range of breads.

2000

We were the first to introduce folded flatbreads to the market.

2008

We expanded into tortilla, crumpet and pancake production.

2009

We expanded internationally with the opening of our bakery in India. Recognizing a gap in the market for large-scale suppliers of high-quality Indian breads, we established Signature Foods Ltd. to serve the domestic market while also exporting to the Near and Far East.

 

2015

As consumer demand shifted away from traditional breads towards healthier, more convenient, and creative options, we were uniquely positioned to bring exciting new breads to market. To reflect this evolution and our continued commitment to innovation and excellence, Honeytop Speciality Foods became Signature Flatbreads.

Deli Kitchen

2016

Deli Kitchen is born.

signature flatbreads

2024

Celebrating 40 years! Today, we have diversified our portfolio, continue to champion innovation and remain dedicated to supporting our customers in their growth plans. Find out more of what we’re up to by visiting our blog.